P448 - project sustainability

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We are thrilled to announce our collaboration with P448, a renowned Italian streetwear brand, as part of their groundbreaking “Project Sustainability” invasive species initiative. This marks the launch of their third invasive fish leather capsule, featuring the ta’ape fish.

The ta’ape, an invasive species in Hawaii, poses a significant threat to the local ecosystem. By competing with native fish for food and habitat, ta’ape disrupt the balance of marine life and contribute to losses for the local fishing industry by overtaking traditional fishing grounds.

Through “Project Sustainability” (https://us.p448.com/pages/project-sustainability), P448 aims to educate consumers and inspire the fashion industry to embrace regenerative sustainability. With a commitment to prioritizing the future of our planet, P448 continues to innovate, crafting designs that not only minimize environmental impact but also champion a cleaner, better world under its Project Sustainability umbrella of products.

We are honored to partner with P448 on this meaningful project, blending creativity, sustainability, and purpose to address ecological challenges in an innovative way.